In this episode:
Meet Kristin Sukraw. She is a practicing mental health therapist specializing in trauma and grief. She works with organizations like World Vision, Rise Against Hunger, International Rescue Committee and The Jesus Film Project to help them bring their organizations' stories to life.
I invited Kristin Sukraw, Author of the Storyfind book (The handbook for finding and telling your nonprofit's best stories). I would love to share the "gold" I have found in this book and have the author explain it?! It's going to be amazing!
Strategic Storytelling: Move Beyond Random Content
Learn to transition your efforts from reactive content creation to an intentional planning framework. Discover how adopting a structured methodology—focusing on audience, goals, distribution, and metrics—improves engagement and ensures your stories align with your organizational mission.
Master Ethical Storytelling and Aftercare
Adopt core ethical engagement principles to prioritize the well-being and psychological safety of those sharing their experiences, preventing exploitation by focusing solely on extracting sad content. Kristin Sukraw, a mental health therapist, explains the intentional shift from calling them "interviewees" to "storytellers" to establish respectful power dynamics and ensure proper aftercare, especially when dealing with trauma.
Implement the Systematic 5-Step StoryFind Process
Gain a common language and structure for identifying and curating powerful stories. The StoryFind process enables your team to become "story finders" through a systematic, 5-step approach that begins with intentional master planning and uses discovery interviews to uncover deeper, authentic narratives. This system helps build a valuable "bank" of stories and integrates storytelling into your everyday work rhythm for campaigns and communications.